"BicycleShop" app

"Bicycle Shop” is an App allows cyclists to book a service for their bicycles online, so we can arrange for collection, fixing and delivery at same day.

Duration: 3 months

Section 1 - Project overview

Problem

Most of biker owners are busy in day-to-day stuff, they don’t have enough time to visit shopping center and find a suitable bicycle to buy or even to book services and maintenance.

My roal

Lead UX designer

Goal

Build a new user-friendly experience online to help bikers to book their bikes services from they comfort place in a glance.

Responsibilities

User research, Ideation Session, wireframing, prototyping and all other UX activities

Section 2: Understanding the user

2.1 User Personas

Section 3: Starting The Design

3.1 Digital wireframes

As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.

3.2 Low-fidelity prototype

Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was building and ordering a Spanish Food, so the prototype could be used in a usability study.

3.3 Usability study

Study Type

Unmoderated usability study

Participants

5 participants

Location

Dubai, Remote

Length

30 - 60 minutes

Findings (Round 1, Round 2)

The date selector was too confusing
Users wanted more info on pricing
A chance to conﬁrm order details was needed
Selecting the service type wasn’t clear
The date selector was still not easy to use or understand
Editing the service type was diﬃcult

Section 4: Refining The Design

4.1 Hi-Fidelity prototype

Early designs allowed for some customization, but after the usability studies, I put the subscription plan as first option to attack users After the usability studies, I added new feature for assistive technology (Accessibility)

Section 5: Going forward

5.1 Takeaways

Impact

The app makes users subscribe with their preferred plan to avoid wasting their time.

What I have learned

While designing this App, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.

5.2 Next Steps

Step 1

Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.

Step 2

Conduct more user research to determine any new areas of need.

Step 3

Keeps an eye on our competitor